They went corporate ages ago -- they actually did their IPO in 2015. At least they finally gave up on the "must not link to any non-etsy net presence" bullshit, but they still drop more actual makers who complain about cheap factory-good sellers than they do the factory sellers. (There is now "Etsy Manufacturing" yay. not.) I am rather sad Artfire never turned into an Etsy-killer, though I think Amazon Handmade is starting to cut into their near-monopoly a bit. Not that Amazon Handmade is an option for me.